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GPF to deliver keynote address at the CMO Club Innovation and Inspiration Summit in New York City on April 11 and 12
GPF will deliver the opening keynote at the CMO Club Innovation and Inspiration Summit in New York City on April 11 and 12 2013.
When describing the summit, CMO Club Founder and former CMO Pete Krainik said: “The CMO Club and the CMO Innovation and Inspiration Summit are designed to help put CMOs on the offensive and add more value within their respective organizations. We have designed this Summit to give CMOs a chance to step back from the daily grind, think strategically, and grow professionally with the help of their peers who are experiencing the same pressures.”
The CMO Club was created for the unique purpose of bringing Chief Marketing Officers together in an environment of openness and contribution that enables them to become better at what they do. Tailored exclusively to top marketing executives, this club hosts dinners and events, shares reports and research from leaders in the marketing industry, and leverages the first online network for “CMOs only” for sharing ideas, helping each other, and serving as a resource for CMO career opportunities. The CMO Club was founded in 2007 by seasoned marketing executive Pete Krainik and currently has over 650 members.
Pete Krainak has over 28 years of experience in marketing, sales, IT, and product management within the consumer goods, high tech, digital and software industries. He has successfully created and led the first truly professional and social network of Chief Marketing Officers. He has also managed to leverage innovative technologies within integrated marketing, align IT with marketing and sales organizations, combine the 'Art of Customer Experience' with the 'Science of Hitting Your Numbers', and help CMOs solve their biggest challenges.
Prior to founding the CMO Club, Pete served as Global Vice President of AVAYA; Chief Marketing Officer of DoubleClick, the industry leader in online ad serving, permission based email and catalog list management, and GM of the Consumer Goods division of Siebel Systems. Additionally, Pete spent 15 years at Mars, Inc. in numerous executive roles and held executive positions at i2 Technologies, Deloitte & Touche and Gulf Oil Corporation.